Think about what type of employees your business needs because that will affect the type of career opportunities you provide. If you’re looking for hourly wage employees, note that you will have to spend more time and capital in training. For small businesses that may not grow much themselves, offering career opportunities could simply be mentoring employees so at some time they can start their own business. Although you may lose great employees, you will likely be attracting strong replacements. If you are looking for employees that will stay with your business for years, it is important for employees to feel like they can grow in their role. This will incentivize employees to stay with the company longer. This could look like offering opportunities for promotion and raises in exchange for taking on more or different responsibilities.