It depends on how you want to allocate your marketing budget and the needs of your company. Do you know where to start when it comes to marketing? Do you have enough to pay a marketing director’s wages? Are there things you and your employees can do without a marketing director? Or is there a way to hire someone for freelance work? Regardless of whether you hire a marketing director, it is important to have a strategy and to collect data on your marketing campaigns so you can evolve your strategy.