It is easier to retain customers than to gain new ones. One way to retain customers is cross-sell. Cross-sell means to sell different products to the same customer. For example, a customer at a dispensary might only buy flower. To cross-sell would be to encourage the customer to buy a different type of product. Maybe there’s a promotion that a purchase of flower comes with a free sample topical. This might entice the customer to come back and purchase both those items.
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