Think about your budget. This should depend on the industry you’re in, the size of your business, and its growth stage. A general rule is small businesses with revenues less than $5 million should spend 7-8% of their revenues on marketing.[i] Using that benchmark, how much can you afford in advertising? What are some things you can do on your own? Make sure you do your research. There are a few things to look into when you do your research. Has the agency worked in this industry before? There are specific rules when it comes to advertising cannabis and cannabis-related products. What do their clients say about them?