This depends on the stage of your business. If you are just starting, you might need to generate awareness so consumers in the area know your business is open. This could look like advertising your grand opening in areas that have a lot of foot traffic (while following the advertising restrictions). Or if you have been open a while, you could consider getting your existing customers to introduce your business to a few friends. Note that it is easier to retain customers than to gain new ones. Thus, do the most you can to keep customers coming back. That might look like a loyalty program or some free products after X number of visits. Most importantly, you need to target your customers’ needs. If your products satisfy your customers’ needs, they will be more likely to purchase.