A market tailwind is a certain condition that may lead to higher profits, revenue, or growth.[i] If you are a cultivator, economies of scale may help your business prosper. An economy of scale is when your average costs decrease when you increase levels of production. So, if you grow more flower, you may save in costs because the additional cost of adding a few more canopies decreases for a range of canopies added. Network effects are when more people using a service or product makes the service of the product better. This could apply to delivery as more customers using your delivery service could improve the business because it would lead to more drivers and perhaps more efficient routes.