How do I identify my organization’s strengths? (e.g., assets, unique capabilities, market relationships)
What are we doing well?
What is our strongest asset?
What data (both internal and external) do you have to support your claims?
What might be some of my organization’s weaknesses? (e.g., lacking capabilities, high debts, staffing or cash flow problems)
What are our lowest-performing product lines?
Some weaknesses could include difficulties training staff, lack of inventory, cash flow problems, lack of a talent pool to hire from.
What are my opportunities? (e.g., market trends, market gaps, talent)
What trends are evident in the marketplace?
What customer group are we not targeting?
What are threats to my business? (e.g., emerging competitors, reliance on suppliers/distributors, etc.)
How many competitors exist?
Are there new regulations that could harm our business?
Do my suppliers have a strong business model?
Am I over relying on one supplier?